Perth
Local knowledge and a long contact list
Twenty years here means I know the market, the media owners and the agencies. When a job needs someone I’m not, I usually know who to call, and I’m easy to meet in person.
One person, properly mad about this stuff.
I’m Michael Corry. I’ve spent 20 years in digital marketing in Perth, and GrowthMad is how I now work: directly, hands-on and without layers between you and the person doing the job.
Why “GrowthMad”?
- A dashboard nobody can explain
- Opening the Tag Manager container
- Reading the brief
- Mid-audit
- The numbers reconcile
- Handover day
It sums up what I do and how I do it.
The MAD stands for Marketing, Advertising and Data analytics, which are the three things I offer. I’m also mad in the better sense: fixed on measurable results, and impatient with anything that doesn’t move the needle.
The scowling ghost in the logo is the face I make at a dashboard nobody can explain.
I have always been a hands-on digital analytics marketer, and I always will be. That’s the reason I launched my own consultancy: it’s the best way I know to give clients the most value.
Client side, agency side, then my own side.
I’ve bought the media, built the sites, written the strategies and sat in the client’s chair. That mix is why I can usually tell where a marketing problem really lives.
- iiNetClient side, in-house.
- Web agenciesBuilding and running websites.
- OMD/Marketforce and Carat (Dentsu)Media agency side.
- 303 MullenLoweManaging Director, Profero Experience Design.
- GrowthMadBack on the tools, working directly with businesses and agencies.
Who I’ve worked with.
Across agency and consulting years: large marketing-led organisations, retail and small business, and B2B.
Government and institutions
Utilities, banking and insurance
Education
Other corporates
Retail and small business
- Westcoast Hifi
B2B and industrial
Based in Perth. Working well beyond it.
Perth is home, and it’s where my network is. The work itself travels well.
Australia
National clients and agencies
I’ve supported clients and agencies around the country from Perth. The two or three hours’ difference to the east coast rarely matters, and my afternoon is still theirs.
Overseas
International clients, remotely
I also work with clients overseas. Analytics, ad accounts and websites live online, so the work is done in shared accounts and on calls, wherever the client is.
Things I’m mad about.
For
What I’ll push for
- Tracking you can trust before budget you can’t get back
- Reports short enough that someone reads them
- Naming the trade-offs out loud
- Accounts, data and tools that belong to you
- Teaching your team to do it themselves where that makes sense
Against
What you won’t get
- Guaranteed rankings, returns or revenue
- Vanity metrics dressed up as results
- Jargon where a plain sentence would do
- A junior quietly doing the work
- A bigger scope than the problem needs
What I work in.
Tools change. These are the current ones, and I’ll work in whatever you already have.
- Google Analytics 4
- Google Tag Manager
- Server-side GTM
- Stape
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- StackAdapt
- Conversions API
- Looker Studio
- BigQuery
- Google Meridian
- Screaming Frog
- SEMrush
- Similarweb
- DataForSEO
- Channable
- Bannerbear
- Sanity CMS
- Vercel
- Zapier
- Airtable
- Python
Want to talk it through?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.