Deliverables
What you end up with
- Account build or rebuild
- Tested conversion tracking
- Monthly report and review call
- An account you own, with full history
Google Ads managed by the person you hired.
Google Ads management from a senior specialist in Perth. Search, Performance Max and display campaigns are built on tracking that’s tested before launch, and the monthly report fits on a page or two.
Why it matters.
The usual agency arrangement is that a senior person wins your account and a junior runs it. Mine is that the same person does both. You get twenty years of media experience on the keyboard, and the account gets looked at by someone who knows what your business needs from it.
I’m particular about two things: that conversions reflect real leads or sales, and that you always know what your budget is buying.
This is for you if
- You want a senior person running the account, without a full agency retainer.
- You’re launching Google Ads and want it set up properly the first time.
- Your current management feels like set-and-forget.
- You run the account in-house and need a specialist for the build or a rebuild.
How the work runs.
Plan
Goals, budget, the searches worth paying for and what a lead is worth to you.
Build
A clean account structure, tested conversion tracking, ad copy and assets.
Launch
A careful first few weeks while the data builds and the obvious waste is trimmed.
Manage
Search terms, bids, budgets and creative tests, on a rhythm that suits your spend.
Report
A short monthly report and a call: what happened, what changed, what’s next.
Where AI comes in
Faster, with a person checking
AI drafts ad copy variations, sorts search terms and flags anomalies between my check-ins. Budget and bidding decisions stay with me, and with you.
How I use AITools I work in
- Google Ads
- Google Ads Editor
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- HubSpot
Fair things to ask.
Something else? Ask me directly.
Do you automate account management?
Where the account is large enough to need it. I write Google Ads scripts that keep budgets on pace and move spend towards the campaigns with the best return on the next dollar. One checks why a campaign is losing impressions before it raises a bid. If the cause is the quality of the ad or the landing page, it holds the raise and adds the campaign to a fix list.
How are your fees set?
On the hours the account needs, which scale with spend and complexity. Not as a percentage of your ad budget, so I have no reason to push it up.
Is there a lock-in contract?
I’d rather keep clients by being useful. We agree a scope and a notice period, and the account is yours throughout.
Do you manage Microsoft Ads as well?
Google is where most of the volume is. If Microsoft Ads makes sense for your audience, the same approach carries across.
Do you work as a Google Ads consultant outside Perth?
Yes. Google Ads management doesn’t depend on location, and I work as a Google Ads consultant for businesses across Australia. Perth clients can meet in person. Everyone gets the same monthly report and the same direct line to me.
Related work
Advertising
Google Ads audits
An independent Google Ads audit: structure, targeting, bidding, creative and tracking reviewed, with wasted spend identified and fixes ranked. I have nothing to sell you except the truth about the account.
Read moreMarketing
Campaign landing pages
Landing page design for paid campaigns: one job, a message that matches the ad, and tracking wired in. Written, designed and built by the person who runs the ads.
Read moreAdvertising
Paid social advertising
Meta Ads on Facebook and Instagram, plus LinkedIn and other paid social, planned, built and managed by one specialist. Pixel and Conversions API tracking are set up so the platforms learn from real results.
Read moreSomething driving you mad?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.