Paid social, programmatic display and video, and dynamic ads built from a product feed. The channels that create demand, set up so you can see whether they did.
Search catches people who already know what they want. Social and display reach the ones who don’t yet. That makes them harder to judge, because the result often shows up later and somewhere else, and the platforms are generous when they mark their own homework.
I plan the audiences, the creative and the tracking together. Programmatic is bought through fully disclosed platforms such as StackAdapt, so you see what the media cost. Where you have a large catalogue, the ads are generated from your product feed, not built by hand.
Paid social is where most businesses start. Programmatic adds reach beyond the social platforms. Dynamic ads are worth it once you have more products than anyone could advertise one at a time.
Meta Ads on Facebook and Instagram, plus LinkedIn and other paid social, planned, built and managed by one specialist. Pixel and Conversions API tracking are set up so the platforms learn from real results.
Programmatic advertising across display, native, video, connected TV and audio, bought through fully disclosed platforms such as StackAdapt, or alongside your agency’s trading desk.
Dynamic product ads: an ad for every product you sell, built from your product feed, kept current when prices change, and shown to the people most likely to buy. Built, documented and handed over.
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.