GrowthMad

Server-side tracking: get back the data your browser tags are losing.

Server-side tracking with server-side Google Tag Manager and Conversions API, set up on Stape or Google Cloud. More complete data, faster pages and control over what each platform receives.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

Browser-based tracking has been getting less reliable for years. Ad blockers stop tags loading, browsers shorten cookie lifetimes, and each restriction removes a little more of the picture. Many businesses are now missing a meaningful share of their conversions without knowing it.

Server-side tracking moves the work from the visitor’s browser to a server on your own domain. Your site sends data there once, and the server passes on what you choose to Google, Meta and the rest. It’s specialist work with few people in Perth doing it routinely, and it’s a large part of what agencies bring me in for.

This is for you if

  • Ad platform conversions are well below what your CRM or store records.
  • Your pages are slowed by a long list of marketing tags.
  • You want tighter control over what data leaves your site.
  • You’re an agency whose client needs server-side and you don’t have the specialist.

How the work runs.

  1. Assess

    How much data you’re losing now, and whether server-side will recover enough to justify it.

  2. Server setup

    A tagging server on Stape or Google Cloud, running on your own subdomain.

  3. Migrate tags

    GA4, Google Ads, Meta and other platforms moved to server-side delivery.

  4. Conversions APIs

    Server-to-server connections, with deduplication against browser events.

  5. Verify

    A before and after comparison, so you can see what was recovered.

Deliverables

What you end up with

  • Tagging server on your domain
  • Server-side container
  • Conversions API integrations
  • Before and after comparison
  • Documentation and running cost summary

Where AI comes in

Faster, with a person checking

I use AI to draft and review custom templates and transformation code for the server container. Everything is tested against live traffic before the browser tags are switched off.

How I use AI

Tools I work in

  • Server-side GTM
  • Stape
  • Conversions API
  • Google Cloud
  • Google Analytics 4

Fair things to ask.

Something else? Ask me directly.

What does it cost to run?

There’s a monthly hosting cost that depends on traffic. For most small and medium sites it’s modest, and I’ll estimate it before you commit.

Does this get around consent rules?

No, and it shouldn’t. The setup respects your visitors’ consent choices. What it recovers is data lost to technical limits.

Do we still need Tag Manager in the browser?

A light version, yes. The browser sends one stream to your server, which does the rest.

Does this include Meta Conversions API setup?

Yes. Server-side tagging services usually cover a server-side Google Tag Manager setup and a Meta Conversions API setup together, since they share the same server. As a server-side tracking consultant I work remotely with clients across Australia and overseas.

Advertising

Conversion tracking for ads

Conversion tracking for Google Ads and Meta Ads: enhanced conversions, the pixel, Conversions API and offline imports, set up so the platforms optimise towards real leads and sales.

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Data

GA4 and Tag Manager setup

Hands-on Google Analytics consulting: a clean build or rebuild of GA4 and Google Tag Manager, with ecommerce or lead tracking, tested against a plan and documented for whoever comes next.

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Agencies

White-label specialist

Analytics, tracking and performance work delivered under your agency’s brand.

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All data services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch