Deliverables
What you end up with
- Account and pixel setup
- Conversions API integration
- Campaign build
- Creative testing plan
- Monthly report and call
Meta Ads and paid social, measured as hard as they’re targeted.
Meta Ads on Facebook and Instagram, plus LinkedIn and other paid social, planned, built and managed by one specialist. Pixel and Conversions API tracking are set up so the platforms learn from real results.
Why it matters.
Paid social has become a contest of two things: creative that earns attention, and data that tells the platform who actually bought. Most advertisers work on the first and neglect the second, then wonder why the algorithm keeps finding people who click and never convert.
I set up the measurement properly, then run a steady programme of creative testing on top of it.
This is for you if
- Your Meta results fell away after privacy changes and never recovered.
- You boost posts and suspect there’s a better way.
- You have good creative and no structure for testing it.
- You need paid social to work alongside search, measured the same way.
How the work runs.
Tracking
Pixel, Conversions API and event setup, so results are counted once and counted properly.
Audiences
Customer lists, lookalikes and broad targeting, structured so each can be compared.
Creative
Concepts and formats planned as tests, with production to match.
Campaigns
Prospecting, remarketing and catalogue campaigns where they suit.
Management
Ongoing testing, budget shifts and a short monthly report.
Where AI comes in
Faster, with a person checking
AI lets me produce and test more creative variations than a small budget would otherwise allow, inside brand rules and with a person approving what goes live.
How I use AIPlatforms I work in
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Pinterest Ads
Tracking behind them
- Conversions API
- Google Tag Manager
- Stape
Fair things to ask.
Something else? Ask me directly.
Which platforms do you cover?
Meta, meaning Facebook and Instagram, is the core. LinkedIn and others where your audience is there.
Do you make the ads?
I can concept and produce static and simple motion creative, or work with your designer or agency.
Do you manage LinkedIn Ads as well as Facebook Ads?
Yes. I work as a Facebook Ads consultant and Meta Ads consultant for consumer campaigns, and as a LinkedIn Ads consultant for B2B, where the audience is small and targeting does most of the work. TikTok and Pinterest are covered too.
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Read moreSomething driving you mad?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.