GrowthMad

Make the ad platforms count what you count.

Conversion tracking for Google Ads and Meta Ads: enhanced conversions, the pixel, Conversions API and offline imports, set up so the platforms optimise towards real leads and sales.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

Ad platforms now run largely on automation, and automation optimises towards whatever you tell it a conversion is. Tell it a page view is a conversion and it will find you people who view pages. Tell it nothing reliable and it guesses.

This is the least visible part of an ad account and the one with the most bearing on results. It’s also where my analytics background earns its keep.

This is for you if

  • Platform-reported conversions don’t match your CRM or sales figures.
  • Leads are counted twice, or not at all.
  • You take enquiries by phone or close sales offline, and the platforms never hear about it.
  • You’re about to scale spend and want the numbers checked first.

How the work runs.

  1. Audit

    What’s firing now, what’s duplicated and what’s missing.

  2. Define

    Which actions count, and what each is worth.

  3. Implement

    Tags, enhanced conversions and Conversions API through Tag Manager, browser and server side.

  4. Offline

    Qualified leads and sales sent back from your CRM with a value attached, so bidding learns which enquiries are worth more.

  5. Test

    End-to-end checks that a real enquiry appears once, in the right place, with the right value.

Deliverables

What you end up with

  • Conversion definitions document
  • Working tags and Conversions API
  • Offline conversion import
  • Consent-aware configuration
  • Test results and documentation

Where AI comes in

Faster, with a person checking

AI helps me read tag containers and debug event data quickly. Each conversion is still verified with a real test from start to finish.

How I use AI

Tools I work in

  • Google Tag Manager
  • Server-side GTM
  • Stape
  • Conversions API
  • HubSpot

Platforms it feeds

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads

Fair things to ask.

Something else? Ask me directly.

Is the Meta pixel still enough on its own?

Not really. Browsers and ad blockers stop a share of pixel data. Conversions API fills the gap by sending events from a server.

Can you connect our CRM?

Most CRMs can send conversions back, directly or through a connector. I’ll check yours before quoting.

Can you just fix our Google Ads conversion tracking?

Yes. A Google Ads conversion tracking setup can be repaired without touching anything else, and the same goes for Meta Ads conversion tracking. As a conversion tracking specialist I start by tracing a real enquiry through each system to find where the count goes wrong.

Data

Server-side tracking

Server-side tracking with server-side Google Tag Manager and Conversions API, set up on Stape or Google Cloud. More complete data, faster pages and control over what each platform receives.

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Data

GA4 and Tag Manager setup

Hands-on Google Analytics consulting: a clean build or rebuild of GA4 and Google Tag Manager, with ecommerce or lead tracking, tested against a plan and documented for whoever comes next.

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Advertising

Google Ads audits

An independent Google Ads audit: structure, targeting, bidding, creative and tracking reviewed, with wasted spend identified and fixes ranked. I have nothing to sell you except the truth about the account.

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All advertising services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch