GrowthMad

Find out which of your numbers you can trust.

A Google Analytics audit covering GA4, Tag Manager and ad platform tracking. You get a short report on what’s broken, what’s duplicated and what’s missing, with the fixes ranked.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

Almost every analytics setup I open has the same history: several people over several years, each adding tags and none removing them. The result reports numbers, and the numbers are wrong in ways nobody has measured.

An audit tells you how wrong, and where. It’s the cheapest piece of data work you can buy, because it stops you making decisions on figures that were never right, and it scopes any rebuild accurately.

This is for you if

  • Different reports give different answers to the same question.
  • You moved to GA4 in a hurry and never went back to finish it.
  • A consent banner went in and your data changed overnight.
  • You’re about to invest in dashboards or modelling and want sound inputs first.

How the work runs.

  1. GA4

    Property settings, events, conversions, filters, attribution settings and data retention.

  2. Tag Manager

    Every tag, trigger and variable: what fires, when, and whether it still should.

  3. Ad platforms

    Pixels and conversion actions checked against what analytics and the CRM record.

  4. Consent

    Whether tags respect visitor choices, and what that does to your data.

  5. Reconcile

    A sample of real enquiries or orders traced through every system.

Deliverables

What you end up with

  • Audit report in plain English
  • Ranked fix list with effort estimates
  • A “safe to use” list of metrics
  • Walkthrough call
  • A scoped quote for fixes, if you want one

Where AI comes in

Faster, with a person checking

AI reads a container export and summarises hundreds of tags in minutes, which used to take most of a day. That leaves the time for tracing real transactions, where the actual errors turn up.

How I use AI

Tools I work in

  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • BigQuery

Fair things to ask.

Something else? Ask me directly.

What access do you need?

Read access to GA4, Tag Manager and the ad accounts. Nothing is changed during the audit.

Can you fix the problems as well?

Yes, and the audit makes the fix quote accurate. You’re also free to give the list to your own developer.

Is a GA4 audit different from a Google Analytics audit?

No. GA4 is the current version of Google Analytics, so they’re the same job. In practice it’s a GA4 and GTM audit, because most problems sit in how Tag Manager is firing the tags.

Free tool

Tracking checker

Enter a web address and see which tracking tags it has, which are missing and which look like trouble.

Read more

Data

GA4 and Tag Manager setup

Hands-on Google Analytics consulting: a clean build or rebuild of GA4 and Google Tag Manager, with ecommerce or lead tracking, tested against a plan and documented for whoever comes next.

Read more

Advertising

Conversion tracking for ads

Conversion tracking for Google Ads and Meta Ads: enhanced conversions, the pixel, Conversions API and offline imports, set up so the platforms optimise towards real leads and sales.

Read more

All data services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch