Deliverables
What you end up with
- Live landing page or three to five page microsite
- Variants for testing
- Conversion tracking and form wiring
- Calculators or planners where they help a buyer decide
- Campaign imagery where needed
- Handover notes
Landing pages built for the campaign, in days.
Landing page design for paid campaigns: one job, a message that matches the ad, and tracking wired in. Written, designed and built by the person who runs the ads.
Based in Perth. Delivered remotely across Australia and overseas.
Why it matters.
Sending paid traffic to your home page is the most expensive habit in advertising. A visitor who clicked an ad for one thing lands on a page about everything, and leaves.
A campaign page has one purpose and repeats the promise the ad made. They used to take weeks, which is why most campaigns went without. With AI-assisted tooling I can take a page from brief to live in days, and build variants for different audiences at little extra cost. The speed comes from production. The thinking, testing and QA still get their time.
This is for you if
- Your ads convert poorly and the traffic lands on a general page.
- You need a page for a campaign and your web team’s queue is six weeks long.
- You want to test two offers or two audiences side by side.
- You need a small microsite for a launch, an event or a product.
How the work runs.
Brief and message match
The ads, the audience and the single action the page needs to produce.
Copy and design
A hero that repeats the ad’s promise, proof, objections handled and a clear call to action, in your brand.
Build
A fast, responsive page on your platform or a standalone one.
Tracking
Form, call and conversion tracking connected to your ad platforms and CRM.
Variants and testing
Alternative versions for A/B tests or separate audiences.
Where AI comes in
Faster, with a person checking
This is the service AI has changed most. Copy drafts, layout, imagery and code are all AI-assisted, working from your brand rules, with me directing and reviewing each stage.
How I use AITools I work in
- Vercel
- Sanity CMS
- Anthropic Claude
- Google Tag Manager
- Google Analytics 4
- Google Apps Script
Some I’ve built.
Real pages from recent campaigns, shown as they were delivered.
Fair things to ask.
Something else? Ask me directly.
Will it match our brand?
Yes. I work from your brand guidelines, and if you don’t have written ones I’ll derive a working set from your existing site first.
Can you build on our existing website platform?
Often, yes. Where that’s slow or restricted, a standalone page on a subdomain is usually the quicker route.
Can a page do more than collect a form?
Yes. For technical products I build calculators and planners into the page, such as a sizing calculator or a system planner. The buyer gets a useful answer, and the enquiry arrives with their numbers attached.
Do you build full websites?
Yes. Full builds and CMS migrations are a separate service, usually on Sanity and Vercel. This page covers the faster campaign work.
Do you design landing pages for Google Ads specifically?
Yes. PPC landing page design is most of this work: a page per campaign or ad group, with the headline matching the ad and the form tracked as a conversion. The same approach works for paid social.
Related work
Advertising
Google Ads management
Google Ads management from a senior specialist in Perth. Search, Performance Max and display campaigns are built on tracking that’s tested before launch, and the monthly report fits on a page or two.
Read moreMarketing
Website builds and migrations
Website migration, redesigns and full rebuilds on Sanity and Vercel: a design uplift, your content moved from WordPress or another CMS, and SEO and tracking built in from the first day.
Read moreAI
How I use AI
Systems with written rules, real data and approval points, in place of one-off prompts.
Read moreSomething driving you mad?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.