GrowthMad

GA4 and Tag Manager, set up once and set up right.

Hands-on Google Analytics consulting: a clean build or rebuild of GA4 and Google Tag Manager, with ecommerce or lead tracking, tested against a plan and documented for whoever comes next.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

GA4 is not hard to install and it is hard to configure well. Out of the box it collects a lot and tells you little. The value comes from decisions made during setup: which events matter, how conversions are defined, how campaigns are labelled, and what gets left out.

I’ve been implementing Google’s analytics tools since well before GA4, for single-site businesses and for large organisations with many sites and teams. Every build comes with documentation, because an undocumented setup becomes the next person’s mystery.

This is for you if

  • Your GA4 was migrated automatically and never properly configured.
  • You’re launching a new site and want analytics ready on day one.
  • Your ecommerce revenue in GA4 doesn’t match your store.
  • Your Tag Manager container has grown beyond anyone’s understanding.

How the work runs.

  1. Plan

    A measurement plan, or a review of yours, so the build has something to be tested against.

  2. GA4 configuration

    Property and stream settings, events, conversions, audiences and integrations.

  3. Tag Manager build

    A structured container with consistent naming and a data layer specification.

  4. Ecommerce and leads

    Purchase funnels, form submissions, calls and other conversions tracked accurately.

  5. QA and documentation

    Every event tested, results recorded and the whole setup written up.

Deliverables

What you end up with

  • Configured GA4 property
  • Tag Manager container
  • Data layer specification for developers
  • QA results
  • Setup documentation

Where AI comes in

Faster, with a person checking

AI drafts data layer code and documentation from the specification, and helps test events at volume. The configuration choices are made deliberately and written down with reasons.

How I use AI

Tools I work in

  • Google Analytics 4
  • Google Tag Manager
  • BigQuery
  • Looker Studio

Fair things to ask.

Something else? Ask me directly.

Can you fix our existing setup rather than start again?

Often. An audit tells us which is cheaper. Sometimes a rebuild costs less than untangling what’s there.

Do you work with Shopify, WordPress and other platforms?

Yes. The platform changes the method more than the outcome.

Will you train our team to use GA4?

Yes. Training in your own property is the kind that sticks.

Do you work as both a GA4 consultant and a Google Tag Manager consultant?

Yes. The two can’t sensibly be separated, since Tag Manager is how GA4 gets its data. GA4 implementation services and a Google Analytics setup service both include the Tag Manager container, tested and documented.

Data

Analytics audits

A Google Analytics audit covering GA4, Tag Manager and ad platform tracking. You get a short report on what’s broken, what’s duplicated and what’s missing, with the fixes ranked.

Read more

Data

Server-side tracking

Server-side tracking with server-side Google Tag Manager and Conversions API, set up on Stape or Google Cloud. More complete data, faster pages and control over what each platform receives.

Read more

Training

Training and handover

Training sessions, runbooks and structured handovers, so your team can run what I build without calling me every week.

Read more

All data services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch