Deliverables
What you end up with
- Programmatic plan and forecast
- Platform and tracking setup
- Live campaigns across the agreed formats
- Placement and brand safety controls
- Reporting with media and platform costs shown separately
Programmatic advertising with the costs on show.
Programmatic advertising across display, native, video, connected TV and audio, bought through fully disclosed platforms such as StackAdapt, or alongside your agency’s trading desk.
Based in Perth. Delivered remotely across Australia and overseas.
Why it matters.
Programmatic is how most display, video and connected TV advertising is now bought: software bids for each impression against the audience you want. Done well, it reaches people that search and social can’t. Done badly, it’s the least transparent line on a media plan, with fees and margins nobody can itemise.
I run programmatic through self-serve, fully disclosed platforms such as StackAdapt, where you can see what the media cost and what was paid for the technology. I’m not tied to any agency or trading desk, and I’m just as comfortable working with one where that’s how your media is bought.
This is for you if
- You’ve outgrown search and social and need reach beyond them.
- You’re buying programmatic now and can’t see where the money goes.
- You sell to other businesses and want to reach specific industries, roles or accounts.
- You’re an agency that wants programmatic run or overseen without building a trading desk.
How the work runs.
Plan
What programmatic is there to do in the mix, which audiences and formats, and what budget it needs to work.
Set up
Platform access, pixels, conversion tracking and brand safety settings.
Audiences
Your own customer data, contextual targeting, lookalikes and, for B2B, lists of target accounts.
Creative
Display, native and video assets produced to each format’s specification.
Run
Bids, frequency, placements and exclusions managed week to week.
Report
Reach, frequency, cost and conversions, reported beside search and social on the same measures.
Where AI comes in
Faster, with a person checking
AI helps produce creative in every format and size, and sorts placement reports for waste. Budget and targeting decisions stay with a person.
How I use AIBuying platforms
- StackAdapt
- Yahoo DSP
- DV360
Biddable environments
- Spotify
- ChatGPT Ads
- Connected TV
- Digital audio
- Display and video
Fair things to ask.
Something else? Ask me directly.
What does “fully disclosed” mean?
You see the actual cost of the media and the platform fee as separate lines, and my time is billed separately on top. Nothing is bundled into a single rate you can’t unpick.
Can you work with our agency’s trading desk?
Yes. I can brief it, check what it delivers and make sure its results are measured the same way as your other channels.
Is there a minimum budget?
Programmatic needs enough spend to learn from, and platforms set their own minimums. If the budget is too small to work, I’ll say so and suggest where it would do more.
Who holds the platform account?
It depends on your spend and how long you plan to run. I’ll recommend the simplest arrangement that leaves the data and the history with you.
Do you handle programmatic media buying, or only the plan?
Both. Programmatic advertising services here cover planning, programmatic media buying and reporting. I buy through fully disclosed platforms, for clients anywhere in Australia, and show the media cost and the platform cost separately.
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Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.