Digital marketing consulting for businesses that want a senior opinion and a working pair of hands in the same person: channel strategy, search visibility and campaign pages.
You’re spending across five channels and couldn’t say which two are carrying the rest.
Organic traffic dipped after a redesign and nobody can tell you why.
Customers say they found you through ChatGPT, or worse, that they found a competitor there.
Every campaign sends people to the home page because a proper landing page takes six weeks.
You have a marketing coordinator who is good, and stretched, and needs someone senior to ask.
Take one piece or several. Most engagements start with an audit or a plan, because it’s cheaper to find out what’s wrong than to guess.
A plain-English plan for where budget and effort should go, built from your numbers and what you can realistically run.
Technical audits, keyword research and on-page work. I find what’s holding the site back, rank the fixes by payoff and help your developer ship them.
Moving platforms or redesigning is where rankings go to die. A migration plan and redirect map keeps the traffic you’ve already earned.
People now ask ChatGPT, Gemini and Google’s AI Overviews what they used to type into a search box. I measure how you show up in those answers, then work on what changes it: structured data, quotable content and cited sources.
Pages built for one campaign, quickly, with AI-assisted tooling, and wired to tracking and your CRM. The thinking, testing and QA still get done properly.
Full website builds and rebuilds on Sanity and Vercel. A design uplift, your content migrated from WordPress or another CMS, and a site your team can edit without a developer.
For in-house marketers and owners who want someone experienced to pressure-test plans, review agency work or answer the question nobody else can.
An audit, a plan or a build with a fixed scope and a clear finish.
Set up, run and report on a campaign from start to close.
A set range of hours each month, billed on what’s actually used.
Something else on your mind? Ask me directly.
No, and be wary of anyone who does. Rankings depend on your competitors and on Google. I commit to the work, its quality and honest reporting.
Much carries over: clear structure, credible sources and content that answers the question. The difference is how it’s measured and what gets you cited. Every job starts with a baseline, so you can see movement.
Yes. I build full marketing websites on Sanity and Vercel, including migrations from WordPress, with SEO and tracking designed in. Campaign pages and microsites are the quicker version of the same work.
Yes. A lot of my work sits between a business and its agencies: checking the plan, checking the numbers and making sure everyone is measured the same way.
Advertising
Google Ads, paid social and programmatic: audits, media plans, campaign builds and ongoing management, with conversion tracking sorted before the spend goes up.
Read moreData
Tracking plans, GA4 and Tag Manager, server-side tagging, Conversions API, dashboards and modelling. The technical measurement work that’s hard to find done well.
Read moreTraining
Training sessions, runbooks and structured handovers, so your team can run what I build without calling me every week.
Read moreTell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.