GrowthMad

A digital marketing strategy you can actually run.

Digital marketing strategy from a consultant who still does the hands-on work: channel priorities, budget split and a 90-day plan, built from your numbers.

Ask about this What’s involved

Most strategy documents fail in the same way: they describe a market, list every channel and leave the hard choice to you. A useful strategy does the opposite. It says which two or three things deserve the money, which don’t, and how you’ll know within a quarter whether that was right.

I write strategies for businesses that have to execute them with a small team and a finite budget. That means starting with what you can measure and what you can staff, then working outward.

This is for you if

  • You’re spending across several channels and can’t rank them by return.
  • You’re about to increase budget and want to know where it should go.
  • You have a new marketing lead who needs a plan to work from.
  • Your agency’s strategy reads like a list of things your agency sells.

How the work runs.

  1. Review

    Your analytics, ad accounts, CRM and past results, plus a conversation about what the business needs from marketing this year.

  2. Diagnose

    Where customers really come from, what each channel costs to produce one, and where the measurement can’t yet answer the question.

  3. Decide

    Channel priorities and a budget split, with the reasoning and the trade-offs written down.

  4. Plan

    A 90-day plan with owners, measures and the points at which you’d change course.

Deliverables

What you end up with

  • A short written strategy, not a slide deck
  • Budget split by channel
  • 90-day action plan
  • Measurement framework with targets as ranges
  • A walkthrough with your team

Where AI comes in

Faster, with a person checking

I use AI to speed up the research: market scans, competitor messaging and first-pass analysis of your exports. The priorities and trade-offs are judgement calls, and those are mine.

How I use AI

Tools I work in

  • Google Analytics 4
  • Google Search Console
  • SEMrush
  • Similarweb
  • Looker Studio

Fair things to ask.

Something else? Ask me directly.

How long does a strategy take?

It depends mostly on how quickly I can get access to your data. The work itself is days, not months.

Will you help run it afterwards?

If you want. Some clients take the plan and run it themselves, some keep me on for delivery, and some want a monthly check-in to keep it honest.

What does digital strategy consulting actually produce?

A short document your team can run: which channels get the budget, which don’t, what gets built first and how each target will be counted. Digital marketing strategy services that end in a slide deck nobody opens aren’t worth paying for.

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Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

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