GrowthMad

A new website that keeps what the old one earned.

Website migration, redesigns and full rebuilds on Sanity and Vercel: a design uplift, your content moved from WordPress or another CMS, and SEO and tracking built in from the first day.

Ask about this What’s involved

Most website projects are run as design projects. The site looks better at launch, and three months later traffic is down, the tracking is broken and nobody in marketing can edit a page without calling the developer.

I build websites from the other direction. Search visibility, measurement and ease of editing are decided first, and the design is built on top of them. I replaced Chematek’s WordPress site this way: a full redesign and content migration onto Sanity, hosted on Vercel.

This is for you if

  • Your WordPress site is slow, fragile or a chore to update.
  • You want a redesign and are worried about losing rankings.
  • Your marketing team needs to publish pages without a developer.
  • You’d like the person who runs your campaigns to build the site they land on.

How the work runs.

  1. Plan

    Goals, audiences, site structure and a benchmark of current traffic and rankings.

  2. Design

    A design uplift within your brand, built as reusable page sections.

  3. Content model

    A Sanity setup shaped around your content, so editing is simple and structured.

  4. Build

    A fast site deployed on Vercel, with structured data and analytics in place.

  5. Migrate

    Existing content moved across, and every old URL redirected to its new home.

  6. Launch

    Tracking tested, search engines notified, and monitoring through the first weeks.

Deliverables

What you end up with

  • Designed and built website
  • Sanity CMS your team can edit
  • Migrated content and redirect map
  • Analytics and conversion tracking
  • Training and handover notes

Where AI comes in

Faster, with a person checking

AI-assisted tooling does much of the production: page builds, content migration and code. That’s what makes a full site practical for one experienced person, with the planning, design decisions and testing done by hand.

How I use AI

Tools I work in

  • Sanity CMS
  • Vercel
  • Google Tag Manager
  • Google Analytics 4
  • Google Search Console

Fair things to ask.

Something else? Ask me directly.

Why Sanity and Vercel instead of WordPress?

Speed, security and structure. There are no plugins to patch, pages load quickly, and content is stored in a structured way that search engines and AI tools read well. If you need to stay on WordPress, I’ll tell you whether I’m the right person for it.

Can you move our existing content across?

Yes. Migration is part of the job, including redirects from every old address so existing rankings and links carry over.

How big a site do you take on?

Marketing and company websites. For a large ecommerce platform or a custom web application, I’d help you brief a specialist team and look after the SEO and tracking.

Who looks after the site once it’s live?

Your team edits content in Sanity. I can stay on for changes and new pages, or hand it over with documentation.

Can you handle a CMS migration without a redesign?

Yes. CMS migration services can be a straight move, with the same design on a better platform, or a move and a redesign together. Either way the SEO migration work is planned in, so the new site keeps the traffic the old one earned.

Marketing

SEO site migrations

SEO migration services for a redesign or platform move: a migration plan, redirect map and launch checklist, so the change doesn’t cost you the search traffic you’ve spent years earning.

Read more

Marketing

Campaign landing pages

Landing page design for paid campaigns: one job, a message that matches the ad, and tracking wired in. Written, designed and built by the person who runs the ads.

Read more

Data

GA4 and Tag Manager setup

Hands-on Google Analytics consulting: a clean build or rebuild of GA4 and Google Tag Manager, with ecommerce or lead tracking, tested against a plan and documented for whoever comes next.

Read more

All marketing services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch