Paid media across Google Ads, paid social and programmatic, planned, built and managed by a former media agency strategist. Tracking is fixed before budget is spent.
Google Ads reports 40 leads and the CRM shows 12.
Performance Max is spending the budget and nobody can tell you on what.
The monthly report is 30 pages long and doesn’t answer “is this working?”
Costs per lead have crept up for a year and the only suggestion is more budget.
You’ve inherited an account and don’t know whether it’s good, bad or merely old.
Start with an audit if you already advertise. It usually pays for itself in wasted spend found, and it tells us both whether there’s a bigger job worth doing.
An independent review of your Google Ads or Meta account: structure, targeting, bidding, creative, tracking and where money is leaking. You get a ranked list of fixes you or your agency can act on.
Which platforms, what budget, which audiences and what you should expect back. Written as ranges with the conditions attached, because a forecast without assumptions is a guess.
Accounts and campaigns set up properly from day one: sensible structure, clean audiences and conversion tracking tested before launch.
Hands-on management with a monthly report that fits on a page or two and a call to go through it. Effort scales with spend, and you’ll know what the hours went on.
Display, native, video, connected TV and audio, bought through fully disclosed platforms such as StackAdapt, so you can see what the media really cost. I also work alongside agency trading desks.
For catalogues, courses and listings: ads generated from a data feed, so creative and pricing stay in step with your site.
Pixels, Conversions API and offline conversions, so the platforms optimise towards real leads and sales. Most accounts get this wrong, and it’s the part I’m fussiest about.
A fixed-price review with a findings call. No obligation to go any further.
Build, launch, manage and close out a campaign with a wrap-up analysis.
Monthly management in an agreed range of hours, billed on what’s used.
Something else on your mind? Ask me directly.
You do. I work in your accounts, or set them up in your name. If we part ways, everything stays with you, including the history.
No hard minimum, but management fees have to make sense against the budget. If your spend is small, I’ll usually suggest a setup and some training so you can run it yourself.
No. I’ll give you an expected range and the assumptions behind it, then report against it honestly. If the numbers say stop, I’ll say stop.
Yes, and it doesn’t need to be adversarial. Read-only access is enough. A good agency will welcome a second pair of eyes, and most audits end with a better brief for them.
Marketing
Strategy, SEO, AI search visibility, websites and campaign landing pages. Advice when you need a second opinion, delivery when you need it done.
Read moreData
Tracking plans, GA4 and Tag Manager, server-side tagging, Conversions API, dashboards and modelling. The technical measurement work that’s hard to find done well.
Read moreTraining
Training sessions, runbooks and structured handovers, so your team can run what I build without calling me every week.
Read moreTell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.