Looker Studio dashboards built on clean, reconciled sources and designed around the questions your team asks every month.
- Looker Studio dashboard
- Connected and documented data sources
- One-page executive view
- Metric definitions
- Part of Data
See what each channel actually did.
Dashboards that reconcile with your sales figures, and marketing mix modelling for the question a dashboard can’t answer: what would have happened without the spend.
Why it’s handled together.
A dashboard tells you what happened. It’s only useful if the numbers match the ones finance uses and someone can read it without a guide. Most don’t, so they stop being opened.
Marketing mix modelling answers the harder question of what each channel contributed, including television, radio and outdoor, which never produce a click. I build models on Google’s open-source Meridian, using a modelling application of my own that checks the data, runs the model and lets your team test budget scenarios.
Reporting and modelling: what I do.
Dashboards come first for most businesses. Modelling is worth it once you spend across several channels and have a couple of years of history.
Marketing mix modelling with Google’s open-source Meridian. A statistical view of what each channel adds, including the ones nobody clicks on, and where the next dollar should go.
- Feasibility assessment
- Clean modelling dataset
- Validated model
- Channel contribution and return report
- Part of Data
Something driving you mad?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.