Be found when people are already looking.

SEO, Google Ads and AI search visibility, planned together. Paid and organic search answer the same question from the same person, so they should be run from the same keyword list.

Search is the one channel where people tell you what they want before you say anything. The work is making sure you appear for the searches that lead to business, with a page that answers them, and that you aren’t paying for the ones that don’t.

Most businesses split this between an SEO supplier and an ads supplier who never compare notes. I run both from one view of the search terms: where you rank already, where paying is worth it, and where an AI assistant is now answering before anyone clicks at all.

Search marketing: what I do.

An audit is the usual starting point on either side. If a redesign or platform move is coming, the migration plan comes first, because that’s where rankings are most often lost.

Technical audits, keyword research and on-page work from an independent Perth SEO consultant. You get the problems ranked by effort and payoff, then help getting them fixed.

More on SEO audits and consulting

  • Ranked fix list with effort and impact
  • Keyword map by page
  • Developer-ready technical notes
  • Content briefs where pages are missing
  • Part of Marketing

SEO migration services for a redesign or platform move: a migration plan, redirect map and launch checklist, so the change doesn’t cost you the search traffic you’ve spent years earning.

More on SEO site migrations

  • Pre-launch benchmark report
  • Complete redirect map
  • Launch checklist for the developer
  • Post-launch monitoring report
  • Part of Marketing

Generative engine optimisation services: measure how your business shows up in ChatGPT, Gemini, Perplexity and Google’s AI Overviews, then work on what changes it. Also called AI search or answer engine optimisation.

More on AI search optimisation

  • AI visibility baseline report
  • Prioritised action list
  • Schema and content changes
  • Citation and source plan
  • Part of Marketing

An independent Google Ads audit: structure, targeting, bidding, creative and tracking reviewed, with wasted spend identified and fixes ranked. I have nothing to sell you except the truth about the account.

More on google Ads audits

  • Written findings, ranked by money at stake
  • Estimate of wasted spend
  • Quick wins you can apply the same week
  • A findings call with you, and your agency if you like
  • Part of Advertising

Google Ads management from a senior specialist in Perth. Search, Performance Max and display campaigns are built on tracking that’s tested before launch, and the monthly report fits on a page or two.

More on google Ads management

  • Account build or rebuild
  • Tested conversion tracking
  • Monthly report and review call
  • An account you own, with full history
  • Part of Advertising

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.