GrowthMad

Be the answer when customers ask AI.

Generative engine optimisation services: measure how your business shows up in ChatGPT, Gemini, Perplexity and Google’s AI Overviews, then work on what changes it. Also called AI search or answer engine optimisation.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

A growing share of your customers no longer type a search and scan ten links. They ask an assistant a full question and read one answer. If that answer names three suppliers and you aren’t one, you never knew the search happened.

This field is new and full of confident claims. My approach is cautious on purpose: measure first, change the things with evidence behind them, and measure again. Much of it is good SEO done precisely, plus new work on how machines read and cite your business.

This is for you if

  • Customers have told you they found you, or a competitor, through an AI tool.
  • You sell something people research with long, specific questions.
  • You’ve invested in SEO and want to protect it as search changes.
  • You want a baseline now, before competitors start paying attention.

How the work runs.

  1. Question set

    The real questions your customers ask, written with you and localised to your market.

  2. Baseline

    How often each AI tool mentions you, what it says and which sources it cites.

  3. Entity and schema

    Making it unambiguous to a machine who you are, what you do and where: structured data, consistent facts and clear pages.

  4. Content for extraction

    Restructuring key pages so a direct answer can be lifted and attributed to you.

  5. Sources

    Working out which third-party sites the AI tools trust in your category, and how to appear on them.

  6. Tracking

    A dashboard that follows your visibility over time.

Deliverables

What you end up with

  • AI visibility baseline report
  • Prioritised action list
  • Schema and content changes
  • Citation and source plan
  • Ongoing visibility tracking

Where AI comes in

Faster, with a person checking

This service is about AI, and it’s measured with AI: the question set is run against the tools on a schedule so changes can be tracked. I report what moved and what didn’t.

How I use AI

Tools I work in

  • DataForSEO
  • SEMrush
  • Google Search Console
  • Anthropic Claude
  • ChatGPT

Fair things to ask.

Something else? Ask me directly.

Can you guarantee we’ll be recommended by ChatGPT?

No. Nobody can, and the answers vary from one day to the next. What I can do is measure where you stand, improve the factors known to matter and show you the trend.

Is this different from SEO?

It overlaps heavily. Clear structure and credible sources help both. The measurement is different, and so is the emphasis on being quotable and consistently described.

We have a large technical catalogue. Does that change the work?

Yes, usually for the better. I design a product data structure that keeps technical and certification details separate from shop fields such as price and stock. One record then feeds the page content and the structured data that search engines and AI assistants read.

Is it too early to bother?

A baseline is cheap and tells you whether you have a problem. That’s worth knowing either way.

Is this the same as hiring an AI SEO consultant?

More or less. AI SEO, answer engine optimisation and generative engine optimisation are different names for the same work: making your business easy for AI assistants to find, understand and cite. I use whichever name the client does.

Marketing

SEO audits and consulting

Technical audits, keyword research and on-page work from an independent Perth SEO consultant. You get the problems ranked by effort and payoff, then help getting them fixed.

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AI

How I use AI

Systems with written rules, real data and approval points, in place of one-off prompts.

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Data

Dashboards and reporting

Looker Studio dashboards built on clean, reconciled sources and designed around the questions your team asks every month.

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All marketing services

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch