I’d rather hand you the keys.

Corporate digital marketing training, run as workshops in your own GA4, Tag Manager and ad accounts, with documentation and a structured handover. For teams who want to run it themselves rather than rent the capability forever.

Ask about training What’s on offer

You might be here because

The person who understood your analytics left, and took the understanding with them.
You’re bringing work in-house and want the team ready before the agency contract ends.
Your tools live in a supplier’s accounts and you’re not sure what you’d be left with.
The team is capable but self-taught, and nobody is sure which habits are the bad ones.
Your junior staff are keen and capable, and are learning the job from a chatbot.

AI will answer anything. It won’t tell you what to ask.

A lot of agencies and marketing teams now have keen, capable people who were handed AI tools before they’d learned the length and breadth of the craft.

The tools will produce a media plan, a tracking setup or a strategy in seconds. Knowing which question to ask, and whether the answer is any good, comes from years of doing the work, and that’s the part junior staff haven’t had time to get. Without it they’re thrown in at the deep end, with a confident machine for company.

I can be the experience beside them:

Mentor
Regular time with one person or a small team, working through what they’re actually dealing with.
Train
The fundamentals AI assumes you know: how media is planned, how tracking works and what good looks like.
Sounding board
A person to run a plan, a report or an AI’s answer past before it goes to a client.

What I can do

Training is built around your accounts and your data. Nobody remembers a generic slide deck by the following week.

Skills review

A short assessment of what your team can do now against what you need them to do, with a plan to close the gap.

Conversations with the team
Review of current setup and habits
Prioritised training plan

Mentoring for junior marketers

Regular one-to-one or small-group time for people early in their careers, covering the craft that AI tools assume you already know.

Regular sessions
Review of real work in progress
Someone to ask between sessions

Training sessions

Working sessions on GA4, Tag Manager, Google Ads, paid social or reporting, designed for your team and run in your own accounts.

Session design and materials
In person in Perth or online
Recordings and notes to keep

Runbooks and documentation

A written guide to how each system is built and how to operate it, so knowledge stops living in one person’s head.

How it’s built
How to run it week to week
What to do when it breaks

Build, operate, transfer

I build the system, run it while your team learns it, then transfer everything into your accounts with a clear table of who owns which tool and licence.

Systems moved into your accounts
Ownership and licensing table
Verification after transfer

Support after handover

A month or more of back-up while your team takes over, for questions, checks and the things that only come up once you’re doing it for real.

Agreed monthly hours
Questions answered quickly
Review at the end

How it usually runs

Single session

One topic, one team, a few hours with materials to keep.

Programme

A series of sessions built from a skills review.

Part of a build

Documentation, training and transfer scoped into a project from day one.

Tools I work in

Google Analytics 4
Google Tag Manager
Google Ads
Meta Ads
Looker Studio

Fair things to ask.

Something else on your mind? Ask me directly.

Why would a consultant train us to not need them?

Because it’s the most useful thing I can do for some clients, and they tend to come back when something new turns up. Training is priced as its own service for that reason.

How big a group can you train?

Small groups work best: enough people to cover for each other, few enough that everyone gets their hands on the tools.

Can training be added to a project already under way?

Yes. It’s better planned from the start, but documentation and handover can be added to most builds.

Do you run GA4 and Google Tag Manager training?

Yes, they’re the most requested sessions. GA4 training and Google Tag Manager training are run as workshops inside your own accounts, so your team learns on the setup they’ll actually use. In-house marketing training can be in person in Perth or online for teams elsewhere in Australia.

The rest of what I do

Marketing

Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Ask about training