GrowthMad

Change the website. Keep the traffic.

SEO migration services for a redesign or platform move: a migration plan, redirect map and launch checklist, so the change doesn’t cost you the search traffic you’ve spent years earning.

Ask about this What’s involved

Based in Perth. Delivered remotely across Australia and overseas.

Website launches are the most common cause of sudden organic traffic loss. URLs change, old pages vanish, tracking breaks, and three months later someone notices enquiries are down by a third.

Almost all of it is preventable. The work is unglamorous: record what you have, map every old address to a new one, test before launch and watch closely after. I do this alongside your web agency or developer, and I’m just as happy doing it for the agency.

This is for you if

  • You’re redesigning, replatforming or changing domain.
  • You’re merging two sites into one.
  • Your web agency is strong on design and vague on redirects.
  • You launched recently and traffic has already dropped.

How the work runs.

  1. Benchmark

    A record of current rankings, traffic, top pages and inbound links, so there’s something to compare against.

  2. Redirect map

    Every old URL matched to its new home, with the valuable pages checked by hand.

  3. Pre-launch checks

    The staging site reviewed for indexing rules, structured data, titles and tracking.

  4. Launch day

    Redirects tested, sitemaps submitted and analytics confirmed.

  5. Aftercare

    Monitoring for errors and ranking changes, with fixes while they’re still cheap.

Deliverables

What you end up with

  • Pre-launch benchmark report
  • Complete redirect map
  • Launch checklist for the developer
  • Post-launch monitoring report

Where AI comes in

Faster, with a person checking

Matching thousands of old URLs to new ones is work AI does well and quickly. I use it for the first pass, then review the pages that carry the traffic by hand.

How I use AI

Tools I work in

  • Screaming Frog
  • Google Search Console
  • SEMrush
  • Google Analytics 4

Fair things to ask.

Something else? Ask me directly.

We’ve already launched and traffic dropped. Is it too late?

Usually not. If the old site can be recovered from archives or backups, most of the loss can be repaired. Sooner is better.

Does this replace our web agency’s work?

No, it sits beside it. They build the site, and I make sure search engines and your analytics can follow you to it.

When should an SEO migration consultant get involved?

Before the new site is designed, if you can. Most of the damage in an SEO website migration comes from decisions made early: which pages are dropped, how addresses change and what content is cut. Brought in late, I can still map redirects and check the launch.

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Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch