White-label analytics, tracking, Google Ads and performance media for creative, media and web agencies. I spent most of my career inside agencies, so I know how the work needs to arrive: scoped, on time and ready to carry your logo.
You’ve sold it
The work is won and you need a number. You get one page: the scope as I understand it, an hours table and the assumptions. No sales pitch and no branding.
You’re still selling it
You need to explain something technical to a client who isn’t technical. I write the full document, with the reasoning in plain English, and leave it unbranded so your cover goes on the front.
Mostly the technical measurement work that’s hard to hire for and risky to improvise.
Measurement plans, GA4 and Tag Manager, server-side tagging and Conversions API for the sites and campaigns you deliver.
An independent read on a prospect’s ad accounts or analytics, so you walk in knowing more than the incumbent.
Google Ads and paid social planning, builds and management when your team is creative-led or simply full.
Product and catalogue feeds, dynamic creative templates and the automation behind them, with a handover to your client at the end.
Scripts built around your team’s workflow: budget pacing, automatic rebalancing between campaigns, keyword grouping and bulk ad builds ready to import. Documented so your people can run them.
Landing page variants for your paid campaigns, with enquiry forms and click tracking wired in, delivered under your brand.
A statistical read on what each channel contributed, for clients whose budget questions have outgrown platform reports.
Client reporting that your account team can present with confidence, built on sources that reconcile.
Migration plans, redirect maps and technical checks, so the site you built doesn’t lose the traffic the old one had.
Your client stays your client.
Your brand goes on everything, or mine does, as you prefer.
Scope changes get flagged and costed before any extra work starts.
Everything is documented, so your team can pick it up after me.
Only if you want me to. Some agencies introduce me as part of the team, some as a specialist partner, and some keep me out of sight. All three are fine.
No. Your client stays your client. If they ever come to me directly, you’ll hear about it from me first.
By the hour against an agreed scope, at a rate we settle between us. You get an hours table for each job, so marking it up is simple.
A straightforward costing is a short document, so it’s fast. Send the brief and tell me your deadline.
It usually does. I’ll flag the change, cost the difference and wait for your go-ahead before doing anything outside the scope.
White-label Google Ads management, white-label analytics and white-label tracking are the most common: audits, GA4 and Tag Manager builds, server-side tagging and campaign management. The work is scoped, delivered and documented under your agency’s name, for agencies anywhere in Australia.
Send it over with your deadline. You’ll get a costing or a list of questions back, whichever the brief needs.