GrowthMad

Find out what your Google Ads account is really doing.

An independent Google Ads audit: structure, targeting, bidding, creative and tracking reviewed, with wasted spend identified and fixes ranked. I have nothing to sell you except the truth about the account.

Ask about this What’s involved

Most Google Ads accounts are not badly run so much as unexamined. Settings chosen three years ago are still in place, automated campaigns spend where nobody is looking, and the conversion numbers everyone relies on were never checked against real leads.

An audit is a few focused hours from someone who doesn’t manage the account and has no stake in defending it. The same review works for Meta and other paid social accounts.

This is for you if

  • You’ve inherited an account and need to know its condition.
  • Costs per lead are rising and the only advice is to spend more.
  • Your agency’s reports are positive and your sales figures aren’t.
  • You’re an agency wanting an independent read before a pitch or a takeover.

How the work runs.

  1. Tracking first

    Are conversions real, deduplicated and worth what the account thinks they’re worth? Everything else depends on this.

  2. Structure and settings

    Campaign types, locations, schedules, networks and the defaults that quietly cost money.

  3. Search terms and targeting

    What you’re actually paying to appear for, and who is seeing it.

  4. Bidding and budgets

    Whether the automation has good data to learn from and sensible limits to work within.

  5. Creative and landing pages

    Ad relevance, assets and where the click ends up.

Deliverables

What you end up with

  • Written findings, ranked by money at stake
  • Estimate of wasted spend
  • Quick wins you can apply the same week
  • A findings call with you, and your agency if you like

Where AI comes in

Faster, with a person checking

I use AI to work through search term reports and change histories far faster than reading them line by line, which leaves more of the audit time for judgement.

How I use AI

Tools I work in

  • Google Ads
  • Google Ads Editor
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio

Fair things to ask.

Something else? Ask me directly.

What access do you need?

Read-only access to the ad account and analytics. Nothing gets changed during an audit.

Will you tell us to sack our agency?

Rarely. Most audits finish with a clearer brief for the people already running the account.

Can you fix what you find?

Yes, or your agency can, working from the report. There’s no obligation either way.

How is this different from a free Google Ads audit?

A free audit is a sales pitch for management. This is a paid, independent Google Ads audit from a PPC audit consultant with nothing else to sell you: a written report, fixes ranked, and a call to go through it. You can hand it to anyone to action.

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Something driving you mad?

Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.

Get in touch