Strategy and planning
Digital strategy, media plans and measurement plans. Three documents that are usually written by three different suppliers, and rarely agree with each other.
All strategy and planningEverything I do, by type.
Marketing, Advertising and Data are how I think about the work. This is the same list sorted by what you’re trying to get done.
Search marketing
SEO, Google Ads and AI search visibility, planned together. Paid and organic search answer the same question from the same person, so they should be run from the same keyword list.
- SEO audits and consulting
- SEO site migrations
- AI search optimisation
- Google Ads audits
- Google Ads management
Social and display advertising
Paid social, programmatic display and video, and dynamic ads built from a product feed. The channels that create demand, set up so you can see whether they did.
All social and display advertisingWebsites and landing pages
Campaign landing pages, full website builds and the migration planning that keeps your rankings when you move. Built with tracking in place from the first day.
All websites and landing pagesTracking and measurement
Analytics audits, GA4 and Tag Manager builds, server-side tagging and conversion tracking for ad platforms. The plumbing that every other marketing decision depends on.
- Measurement plans
- Analytics audits
- GA4 and Tag Manager setup
- Server-side tracking
- Conversion tracking for ads
Reporting and modelling
Dashboards that reconcile with your sales figures, and marketing mix modelling for the question a dashboard can’t answer: what would have happened without the spend.
All reporting and modellingAI and automation
Being found by AI assistants, and putting AI to work inside your marketing: automation, data pipelines and workflows with rules, real data and a person signing off.
All AI and automationSomething driving you mad?
Tell me what’s going on. I’ll come back with questions or a scoped proposal, and I’ll say so if I’m not the right person for it.